NeoLeads

Mobile media. You only pay for results.

An install or a completed action in your app, verified in your own tool. That is all you are billed for. NeoLeads takes on the media risk, the anti-fraud work and the optimization.

Talk to an expertSee case studies
  • CPI or CPA pricing
  • Custom tracking
  • Proprietary anti-fraud

  • +5K

    successful campaigns delivered

  • +5M

    conversions recorded and audited

  • +20 years

    of media performance

Only validated results are billed

Big brands. A partnership built on results.

  • Unilever
  • Nestlé
  • Carrefour
  • Atacadão
  • Banco PAN
  • Banco BMG
  • Smiles
  • UNIP
  • FMU
Why we exist

We were born among giants. We exist to drive companies that want to grow.

“No one should pay for media that doesn't convert.”

1

Where it all began

We learned performance from brands with no margin for error

We built our operation alongside brands like Unilever, Nestlé, Carrefour and some of Brazil's largest banks. Big campaigns, tough targets, zero room for waste. That is where a conviction became a rule: media is only worth it when it turns into results.

2

The choice that defines us

We decided to put our name on the result

Instead of charging for effort, we started charging per install (CPI) or per completed action (CPA). To back that promise, we built our own publisher network, custom tracking and a fraud audit system. That way, every result we count is a real result.

3

The new chapter

The same engineering, now within reach of companies starting to grow

Today, the structure that scaled big brands also serves growing apps and small and mid-sized businesses. The investment in the partnership grows as the results show up.

Who we serve

From your first step in mobile to operating at scale, NeoLeads is with you at every stage.

We work with companies taking their first steps in mobile and with brands that already invest heavily in media. In every case, you are billed only for validated results.

Mid-sized companies

You have the capital and the ambition. All that's missing is a map of mobile.

Your business grew outside the phone. Now your targets call for scale, but the mobile market looks like a maze of acronyms, risks and middlemen. This is exactly where the pay-for-results model makes the most sense: you invest without betting in the dark.

What NeoLeads delivers

  • An expert team instead of an in-house structure your company doesn't need to build yet
  • Cost per install or conversion known before you invest
  • Traffic audited for fraud, and billing only for what is validated
I want to gain traction safely
See in detail how we serve each profile
How it works

From briefing to launch, with no runaround

1

Briefing

We get to know your app, your funnel and the event that matters to your business.

  • Pricing model defined (CPI or CPA)
  • Result target agreed
2

Custom tracking

We set up tracking from scratch or integrate with the platform you already use.

  • Conversion events mapped
  • Attribution test validated
3

Activation

The campaign goes live with publishers and creatives selected from our own network.

  • Campaign live
  • Tracking dashboard unlocked
4

Anti-fraud audit

Our system validates every install and conversion before it counts as a result.

  • Suspicious sources blocked
  • Only clean results are counted
5

Optimization and scale

Continuous adjustments, cohort by cohort, and investment that grows with the results.

  • Regular performance report
  • Investment scaling plan
Tracking & transparency

Proprietary technology so that every result is real

We developed our own campaign management system, specialized in detecting and blocking results fraud. The longer a campaign runs, the more the system learns and the better the results it delivers.

Proprietary management system

Every install and conversion is audited, and suspicious sources are blocked before the result counts.

Custom-built tracking

We set up attribution from scratch for companies without an MMP and integrate with the platform of those that already have one.

No black box

Every result comes with its source, quality and cost, and can be checked in your company's attribution tool.

Laptop showing the NeoLeads dashboard: validated results, blocked fraud and discrepancy against the attribution tool.
What makes us different

5 million audited conversions. Data that proves every result.

Charging only for results means you have to trust the data. Every event goes through our AI, which analyzes traffic in real time and stops fraud signals, and through our team, which has spent more than 20 years deciding what deserves to scale.

Zero risk for your investment

You are billed only for the install (CPI) or action (CPA) that actually happened, validated in your own analytics tool.

Scale that grows with the partnership

Our own publisher network and investment that follows the results: when the campaign performs, we open up volume so your business grows with it.

Proprietary anti-fraud system

We monitor every install and conversion to reduce fraud and discrepancies in your account's results.

Custom-built tracking

We set up attribution from scratch for companies without an MMP and integrate with the platform of those that already have one.

Senior team on the operation

A senior team runs the campaign from briefing to scale and is accountable for every adjustment.

Strategy in practice

Case studies from different industries, with measured results.

See the challenge, the strategy and the results of real campaigns, with client identities kept confidential.

Financial servicesCPA

19.40%

Conversion rate (click → conversion)

Financial institution

Payroll loans focused on the people who can actually borrow.

A financial institution wanted qualified conversions in a crowded market. The strategy combined eligibility-based targeting with optimization of the conversion pages.

Before · the scenario

A market saturated by the same audience

After · with NeoLeads

1,900 conversions · 9,800 clicks

Conversions
1,900
Clicks
9,800
Read the study
EducationCPA

25%

Application → enrollment

Educational institution

From application to enrollment, a more efficient journey.

An educational institution wanted to diversify its student acquisition. With campaigns by course and format, 25% of applications went on to enrollment.

Enrollments
5K
Applicants
20K
Read the study
RetailCPA

22K

Conversions across campaigns

Retail companies

Retail campaigns that turned into 22K conversions.

A credit card operation needed to reach audiences with different profiles. Campaigns dedicated to each product brought the right message to each journey.

Clicks
1.76M
Impressions
20.5M
Read the study
Consumer goodsCPA

R$7.50

Return per R$1 invested

Consumer goods company

A promotional campaign with a 7.5x return.

For a consumer goods company, demographic and geographic targeting helped concentrate the investment on the offer's audience.

Cost per send
R$0.005
Impressions
2M
Read the study
See the case studies
Common questions

Frequently asked questions

Shall we grow together?

Request a call and get a proposal within 1 business day

Whether you want to scale your app installs, increase conversions or hit your agency's targets, we put together a CPI or CPA proposal. You only pay for validated results.

We reply within 1 business day. We never share your data with third parties.